For attorneys
Guides
Short, practical guides on making your practice findable. Everything here happens out in the real world — on Google, on your own website, with your own clients.
Set up your Google Business Profile
If your firm has no Google Business Profile, this is the first thing to fix. It is free and it is what most clients see before they see anything else.
6 min read
Get more Google reviews (without being awkward about it)
Reviews are the single most persuasive thing a stranger sees about your practice. Here is a short, professional way to ask.
7 min read
Get a website for your practice
From free to a hired professional — what the options really cost, and what a law firm page must contain.
8 min read
Fix the details on your Google Business Profile
Wrong phone number, old hours, missing category. Small errors that quietly cost you calls — and how to correct each one.
6 min read
Why clients can't find you
A plain explanation of how a South African looking for an attorney actually searches, and where firms fall out of the process.
7 min read