Guides · 6 min read

Set up your Google Business Profile

If your firm has no Google Business Profile, this is the first thing to fix. It is free and it is what most clients see before they see anything else.

When somebody in your town types "attorney near me" into Google, the block of firms that appears above the ordinary results comes from Google Business Profiles. If your firm does not have one, you are simply not in that block. No amount of work on your website changes that.

A Google Business Profile is free. It takes about twenty minutes to create and roughly a week for the postcard verification to arrive. Nothing about it is technical.

Before you start

Have these ready, exactly as you want the public to see them:

The registered or trading name of the practice.
Your street address — the actual office a client can walk into, not a PO Box.
A landline or mobile a person answers during office hours.
Your office hours, including whether you close over lunch.
Your website, if you have one. If you don't, leave it blank for now.

Continues inside

This guide continues inside your free portal.

The rest of this guide — the exact steps, scripts and checklists — is inside, along with 27 more lessons across 5 courses. Claim your firm to finish reading. Free, forever.

Claim your firm — free

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