Guides · 7 min read
Why clients can't find you
A plain explanation of how a South African looking for an attorney actually searches, and where firms fall out of the process.
Attorneys often assume that being good at the work is enough, and that referrals will carry the practice. Referrals still matter — but the way a referral behaves has changed. This is what actually happens between a person needing an attorney and a person phoning one.
How the search really goes
- Something happens. A death in the family, a house sale, a dismissal, an accident.
- The person asks someone they trust, or types into Google on their phone: "conveyancing attorney Bloemfontein" or "how long does a divorce take South Africa".
- Google shows a map with three firms and a list of results underneath.
- The person opens two or three, glances at reviews, and looks for a phone number.
- They phone the first one that looks credible and answers.
The whole process takes about four minutes. Every place a firm can drop out of it is fixable.
Continues inside
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The rest of this guide — the exact steps, scripts and checklists — is inside, along with 27 more lessons across 5 courses. Claim your firm to finish reading. Free, forever.
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